Celebrity Endorsements and Anchoring Reality Shows: The Correlation

There are certain parameters that can be correlated to understand the science involved as far as celebrity endorsements and anchoring reality shows are concerned. The factors that cause the success or failure of an endorsement exercise are similar to the factors that cause the success or failure of a reality show due to its anchor. The article describes the blue print model for the two arenas in detail in a crisp, clear and conceptual manner.

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The Interaction of Power Brands on Reality Shows and how Brand Identities get Altered?

In the context of reality shows on television, it has been observed that if a particular show achieves the status of a power brand (in terms of its brand asset value) and the person who anchors the show is a powerful ‘personality brand’ then, the interactions between the two over a period of time seems to create an impact on the identity of the brand that possess lesser strength and brand stature. To understand the concept in a better way, we look at one of the most popular reality shows on Indian television in recent times and that is Kaun Banega Crorepati (KBC).

The article gives a very concise understanding of what are the various brand identity facets and how they get altered when one power brand with higher brand asset value interacts with another power brand with lower brand asset value in the context of reality shows with focus on KBC, one of Indian television's greatest reality shows. If u wish to buy the article, u can email at krish301@gmail.com .